Our designs are proudly crafted in Romania, born from the vision and passion of a women-led startup dedicated to redefining fashion with purpose.

Every piece is manufactured in BSCI-certified factories that are committed to ethical practices and free from single-use plastics. We collaborate with carefully chosen manufacturers who bring exceptional expertise and responsibly sourced materials to life.

As a team, we deeply value the connections we’ve built with the people in our factories. By working hand-in-hand with them each season, we continue to innovate, grow, and champion sustainability in everything we do.

Our mission is simple yet powerful: to create timeless, high-quality pieces that celebrate your individuality and support a sustainable future. Each design is thoughtfully made to become a lasting staple in your wardrobe, empowering you to embrace slow fashion in a world of fast-paced consumerism.

We’re here to inspire confident, conscious choices and to honor the beauty of craftsmanship, ensuring every woman feels seen, supported, and stylish in her journey.

We are committed to using only high-quality fabrics that respect both you and the planet. An impressive 90% of the materials in our collections are of natural or recycled origin, chosen with care to align with our values and yours.

All our fabrics are Oeko-Tex certified, ensuring they are free from harmful and toxic substances. We proudly incorporate innovative, sustainable materials such as “EcoVero viscose” and “Naia” yarn, paving the way for fashion that feels as good as it looks.

In an ever-evolving industry, we believe in progress over perfection. With every collection, we renew our commitment to doing better—for you, for future generations, and for the world we all share.

Each year we aim to reduce the amount of packaging so we have converted all of our packaging to recycled of biodegradable materials.